Yet if failure is inevitable it should at least be for the right reasons. People often talk about failure never being an option. “Exploring what the future may look like will help you identify if could make it beyond this stage and have serious staying power,” Storiale says. “Look for a window when the third viable market leader enters the market and go hard if the solution/product is relevant to your market/customers,” he recommends.Ī trend's long-term survival requires enablement, crossing boundaries, and hooks that ensure market lock-in. Martin advises buying into a trend as close as possible to the moment when the innovation is adopted by multiple providers and enters the business mainstream. “Organizations should be careful not to confuse ‘nail it’ approaches with ‘scale it’ approaches.”
#Difference between hype and hype pro full#
On the other hand, it's best to delay full deployment until a solid business case has been firmly established. “For example, AI-driven marketing solutions can sound compelling, but unless they're demonstrating sales uplift, implementing them in production may be more trouble than they’re worth,” Buchholz says.Įarly experimentation is always important - at least to move from a theoretical understanding of a topic into what it takes to implement it, Kelker says. It’s important to identify, analyze, and evaluate promising trends early to fully understand their value and potential. “This phase is when many people will start to wonder if the excitement was a fad and not the trend they thought it was,” he explains. Storiale suggests that potential adopters should ask themselves if the trend is likely to survive a downturn in the Gartner Hype Cycle. “When an important new trend begins to enable the possibility of joining dots across the journey for a seamless experience, it's time to commit to it.” The best time to commit to a promising trend is when it becomes a discussion topic among a large number of potential adopters, Kelker says. “The more we can combine business outcomes with new developments, the more we will be able to justify the ‘why’, and separate trends from fads.” All Aboard - Or Not While strong financial backing doesn’t necessarily guarantee success, it likely will attract followers looking to mimic or copy the innovation, strengthening its potential for long-term success.īusiness outcomes are generally fed from three directions: by increased revenue, decreased costs, or new revenue streams, says Prashant Kelker, partner and Americas lead, digital sourcing and solutions, with global technology research and advisory firm ISG.
“If there's a way to monetize the offering, investors will invest in the due diligence to make it happen,” he says. “For those without that support infrastructure, getting advice from a trusted, independent expert can be very helpful,” Buchholz says.įollow the money, advises Joel Martin, executive research leader at business consulting and research firm HFS Research. IT industry consultants rely on networks of hundreds or even thousands of experts to guide their technology research and reach decisions. Self-driving vehicles could also permanently shift shopping trends and disrupt the ways vehicles are acquired, insured, and serviced. “Autonomous driving could make it possible for people to live, work, and vacation farther away,” Storiale says. “Microservices evolved out of a long history of web services, service-oriented architecture, remote object calls, and more.”Ī genuine trend can also unlock new possibilities. “For example, recommendation engines evolved from rules-based models to statistics to machine learning,” Buchholz explains. Trends generally present a clear business value. Unlike fads, trends are typically logical evolutions rooted in previously successful innovations.
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